All Things Have a Season

Oliver de Serres (1539-1619) once said, “A thriving household depends on the use of seasonal produce and the application of common sense.”

Putting a home-cooked healthy dinner on the table with any regularity is a challenge, whether you are a food writer, chef, farmer, stay at home mom, a commuter, part-time or full-time worker-bee. The struggle is real for all of us. The most common complaints are:

  • I hate staring into the fridge at 6pm,trying to decide what to have
  • I’m so bored with my repertoire, we eat the same thing over and over
  • My children are always whining about what I’ve made for dinner
  • I just don’t have time
  • I’m not a good cook

I read somewhere that since the advent of cooking shows on TV, the number of people who cook regularly has declined, which is interesting. You would think people would be inspired! What has happened, I think, is that cooking shows have raised the bar of what we think is expected, and now, unless we are performing Jamie Oliver or Rachel Ray type feats in the kitchen, we feel like underachievers.

The truth is, there is no secret genie. No magic unicorn answer. Until the visions of star trek producers are realized and we can push a button on a replicator, wait two seconds, and open the door to a steaming roast beef and gravy dinner, we are on our own.

Here is the another truth: every option has it’s pros, and it unfortunately, also has its cons. Whether it is a microwaved dinner (processed, not fresh, stored in plastic, often full of preservatives)  a meal-kit you just need to assemble (packaging nightmare, environmental impact is awful, and it’s expensive by comparison), a farmer’s market trip (getting there in a window time frame can be challenging), or a drive to the grocery store (not the fresh food ideal, food often shipped from far) at the end of the day, no matter how tired you feel, good fresh food takes work.

This brings us to the final truth. It’s all in the planning. If you fail to plan, then plan to fail.

It is for this reason that I am so excited to introduce Cook the Seasons. Here’s why, after test-driving many, many products, including the meal kit offerings, we picked Cook the Seasons to share with you:

  • It supports all the food ethics we hold dear: meals based on local, seasonal, farm fresh fruits and veggies
  • It is completely flexible, you can tailor it to what you like to eat, all the while considering what is coming in your delivery
  • Cook The Seasons puts left overs to good use with ‘Reinvention Recipes’
  • It’s easy to use
  • The recipes are super simple, with a casual elegance that allows you to be Rachel Ray, and make it look just as easy! And delicious!
  • Lia doesn’t just give you assembly instructions, she supports each season with a ‘how to stock you pantry for spring’ and ‘kitchen equipment you will need this season’, plus other wonderful tips on which oil to use, or how to de-glaze a pan. You will actually learn to cook.
  • You can make cooking a family affair, and get everybody into the kitchen with you
  • You actually spend less and less time in the kitchen as the week wears on and you lean on ingredients you’ve already prepared
  • You save money

All this for only $55 for three months, AND Lia has generously offered all SSO customers $20 discount with the coupon code SOUTHSHORE. And, we are so confident it will help you use up every morsel in your green box, that we too will give all customers who join us a $10 credit to their account.

Seriously, what have you got to lose?

CTS Day 2 Image 2

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